Essay on The Role of Fashion Promotion Within the Fashion...

The Role of Fashion Promotion Within the Fashion Industry In an age where fashion and technology is constantly evolving it is important that we take a step back and take a look at the current happenings in the promotional side of the fashion industry. The fashion show,a key tool to making designers collections accessible to its consumer, will be the main focus of this essay. We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are. We will look at well known designers that have showcased their collections in an artistic†¦show more content†¦These creators or designers are keen to promote their own wares (Breward, 2003). Therefore, designers hold fashion shows as media events to attract attention (Oelhers,2004). These shows can be seen at certain events such as London fashion week, which is organized to promote this  £13 billion industry (Alexander,2005). The catwalk can be traced back to the turn of the twentieth century. Although fashion shows are hard to identify,documentation exists from 1885,that show four women modeling clothes. However the actual promotion of the clothing from such events did not happen until designers recognized that photographers could in fact benefit their work. Photographers are highly marketable and allowing photographers into shows as well as more people would increase the marketability of the products being displayed(2006). Here it is important to be aware of how designers attitudes changed from just producing a garment to thinking about the marketability of it, which in turn lead to the consumption of it. As you can see the main purpose of the show has always been either to connect the viewer with the retail store or to gain publicity for a designers collection (Oelhers 2004).It is a fast way to reach the consumer,explain what the brand is about and to achieve recognition within the industry. Designers want to ensure that when you see an image from their show, you can immediately identify theirShow MoreRelatedEssay about The Role of Fashion Promotion Within the Fashion Industry1761 Words   |  8 PagesThe Role of Fashion Promotion Within the Fashion Industry I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until theRead MoreWhat Is the Role of Fashion Promotion Within the Fashion Industry, and How Will It Develop in the Next Five Years?1862 Words   |  8 PagesWhat is the Role of Fashion Promotion Within the Fashion Industry, and how will it develop in the next five years? I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and whatRead MoreCaroline Le Bon s Fashion Marketing Essay1402 Words   |  6 PagesCaroline Le Bon’s Fashion Marketing and Harriet Posner’s Marketing Fashion, defines fashion marketing and its elements. Fashion marketing and advertising is the process of analyzing, developing and marketing current fashion trends to satisfy consumer needs. Both or the readings discuss the role of marketing in the fashion industry and its differences to marketing other products. Fashion products are often trended items, temporary items based on design color, fabric and pattern. Le Bon and PosnerRead MoreAnalysis of th e Fashion Industry1301 Words   |  6 PagesFashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity, and even of culture itself. Everyone wears clothing and inevitablyRead MoreSupply Map Chain Essay847 Words   |  4 Pagesmix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer to assess the success of the garment. The selection of the garments plays a volatile role in the supply chain because without the right garment/r aw materials the finished product may not result to the vision of the designer. â€Å"The fashion industry is characterizedRead MoreMarketing And Advertising Of Fashion Marketing Essay1413 Words   |  6 Pagesadvertising play a critical role in the fashion industry; they are various activities involved in building consumer relationships and stimulating consumer purchases by satisfying their needs. The primary goal of fashion marketing is evident: supplying the right merchandise, to the right customers, at the right time, in the right place. Often confused as marketing, Advertising is a subset of marketing; it is a single component of promotion in the marketing mix. The process of fashion marketing is difficultRead MoreZara Is A Modern Day Fashion Business Model960 Words   |  4 Pagesmodern day fashion business that takes an unconventional approach in their business model. Zara is one of the largest international fashion companies which belongs to the distribution group called inditex. They sell well made relatively cheap pieces of clothing that is always cut according to the latest fashion designed. Their customers are the heart of their designs, productions, distribution and sales. Just like all fashion companies, their primary goal is to be the number one fashion retailer.Read MoreThe Marketing Strategy Of Sydney1507 Words   |  7 PagesFirst of all, Lapse has to promote the brand initially in order to increase the visibility and awareness of the brand from 3% to 75% in 12 months. The selection of Sydney is part of the strategy to establish the brand’s first store in one of the main fashion market in Australia. Second, create an experimental and environmentally intelligent line of clothing and accessories to serve the needs of men in order to increase the number of people who make a purchase while shopping at the markets or browsingRead MoreFashion Promotion in 5 Years Essay1727 Words   |  7 PagesWhat is the role of fashion promotion within the fashion industry, and how will it develop over the next 5 years? Fashion promotion is the glue that holds together everything fashion related. Its all very well having a great designer who can create stunning garments out of fabulous materials, but fashion promotion is what advertises those garments, and sells them, and puts them out there for the world to see. If there werent photographers and buyers and journalists and stylistsRead MoreDesign Ideas, Creativity And Technique1546 Words   |  7 Pagesactivism will be easily accessible within the field of design. The vision lies in the motion and therefore a lot of design activists are enhancing their designs to a benefit the communities and improving the environment and on the other hand the designs, which are not conceptualized most of the times, lead to many social problems like homelessness or youth unemployment. Discussion Design activism becomes a hot topic from the past several years. Every fashion and variety in the world fades away